Ayo, Kylie Jenner is not playing around this year. She’s on the August 2026 cover of Who What Wear, sitting down with writer Jonathan Van Meter for a real one. Talking Khy. Talking acting. Talking life. At 29, she’s got plenty to say.

Who What Wear set the stage with four words: “Mother. Daughter. Sister. Billionaire.” Then they noted she’s even “been a king and, now, a princess” – with an IYKYK tossed in at the end. Think about how many versions of Kylie the world has already seen. That framing hits different.

The quote that lands hardest is the one about growing up. “I feel like I lived such an adult life when I was young,” she told Van Meter. “I’m trying to make sure that I don’t have any regrets and to do brave things and give myself more opportunities or take advantage of the ones I have.”

That’s not a PR line. That’s somebody sitting with the weight of a life that moved too fast, actually reflecting on it out loud. She launched Kylie Cosmetics at 18. She was a mom at 20. None of that is typical. She’s talking about regrets now. She’s talking about brave choices. That says a lot about her headspace right now.

On the business side, Khy is front and center. Kylie launched the direct-to-consumer fashion label in 2023. The brand built early buzz with limited drops and a clean, direct aesthetic. Now she’s figuring out the next phase. She’s talking about it in a Who What Wear cover story. That’s not a quiet move. Bigger things are clearly coming for Khy.

Then there’s the acting thing. Kylie Jenner entering an acting era – yeah, that’s a headline by itself. The “princess” reference in the Who What Wear caption feels deliberate. It could be a cameo. It could be something bigger. Something is clearly in motion. She’s grown up on screen through years of reality TV. The jump to scripted work is a real challenge. But she’s got the resources, the team, and now the stated ambition to take real swings.

This cover also marks a real press moment. Kylie doesn’t sit down for long-form fashion magazine interviews all that often. The Who What Wear shoot brought together a full production team – photographer and director Aidan Zamiri, cinematographer James Beattie, stylists Rose Grandquist and Makkaroo. Hair by Iggy, makeup by Ariel, nails by Zola. That kind of creative investment says the story matters.

At 29, Kylie is not settling for being the youngest of the Kardashian-Jenner crew. She’s got her own brands and her own story. Now she’s mapping out what “brave” looks like on her terms. This feels like a declaration. New chapter. No regrets.

The full interview is available now on Who What Wear.

Ryan Reynolds posted a tribute on Instagram this Saturday for Pierce Thiot, a creative director and producer at Maximum Effort who has died. Reynolds described Thiot as “a shining light of creativity, kindness and hard work” and said the loss felt nearly impossible to put into words.

No cause of death was shared.

Thiot spent close to five years at Maximum Effort, the production and marketing company Reynolds co-founded. He worked on campaigns for DoorDash, L’Oreal, and Mint. He also handled creative work for the Michael J. Fox Foundation. He was behind the Beetlejuice Beetlejuice campaign and, most recently, the Coyote vs. Acme project. He also co-wrote National Geographic’s Underdogs series. That show took home an Emmy.

Maximum Effort has become one of the most talked-about marketing shops in Hollywood. Reynolds and his team built a reputation for campaigns with actual humor. The best ones make people forget they’re watching an ad. Thiot was in the middle of that work for nearly half a decade.

Thiot’s resume was stacked before Maximum Effort. He’d worked on Apple, Nike, and Gatorade campaigns. Coca-Cola was on the list too. Those are not small accounts. He also created “Will It Beard?” – a viral video series. It turned beard styling into something genuinely funny and oddly compelling. That kind of creative instinct doesn’t show up everywhere.

Reynolds went beyond the credits in his tribute. He got personal. “He was generous with his time and love. He was funny as hell. He gave the best hugs,” Reynolds wrote.

That last line says a lot. Reynolds runs one of the sharpest creative operations in the entertainment business. He could have kept it professional and brief. He chose to write about hugs instead. That’s a personal choice. It means someone made that kind of impression on you as a whole person, not just as a coworker.

“We adored and admired Pierce,” Reynolds also wrote. “It is impossible to imagine the world, let alone our company, without him.”

Reynolds made a point to name Thiot’s longtime creative partner, Kathleen Swanson. Swanson and Thiot had worked together for over a decade. Their history went well back before Maximum Effort.

Thiot is survived by his wife Stacy, his children Adelaide and Jackson, and Swanson.

The tribute drew close to 63,000 likes on Instagram. For a post honoring someone behind the scenes rather than a household name, that number reflects real reach. Most people had probably experienced Thiot’s work at some point. They just didn’t know it was his.

The creative community is feeling this one. Thiot spent years helping build some of the most inventive work in entertainment marketing. Reynolds’ tribute makes it clear: Thiot was as remembered for who he was as for what he made.

Jennie Kim dropped her “Fallen Angel” music video on Saturday, and the culture moved accordingly. The BLACKPINK member posted the announcement on Instagram with three wing emojis. Her name carries like that for a reason. She didn’t need a long speech – just this: “my fallen angel music video is OUT 🪽🪽🪽 link in bio! go watch nowwwwwww.”

The numbers told the rest of the story. Nearly 1.85 million likes hit that single post. That’s not a slow trickle or a lucky algorithm moment. That’s a fanbase locked in and ready to move. She said go. They went.

This is Jennie making a real play. She’s been building something. “Fallen Angel” looks like the payoff.

Comments flooded in from every region with a K-pop audience. At this point, that’s basically everywhere. Her mentions turned into a whole event. The energy wasn’t routine fan support – it was full activation.

The wings emoji branding is a calculated move. Jennie didn’t just name the song “Fallen Angel” and call it a day. She put the 🪽 in the caption three times and built visual consistency right from the announcement. An artist doing that at the caption level is operating with a full vision, not just dropping content.

Her solo run has real roots. “SOLO” in 2018 gave her a lane of her own outside of the group. It charted globally and proved Jennie had real range as a solo act. That foundation has been growing ever since.

BLACKPINK has cycled through hiatuses and collective projects over the years, but Jennie never stopped making moves. Fashion work, brand partnerships, editorial presence – she kept her name active across multiple worlds. Other artists coasted. She didn’t. She posted that wing emoji on Saturday to an audience already waiting, phones in hand.

What stands out about this rollout is the restraint. No extended teaser campaign, no week of preview clips flooding timelines. She made the announcement, dropped the link, and let the video carry the weight. That quiet confidence comes from a specific place – you make something hard, and you know it. With nearly two million likes on the announcement alone, “Fallen Angel” clearly delivered.

The 🪽 visual gives this project a clean signature right out the gate. Branding shorthand like that sticks. You clock the emoji, you know exactly what it refers to. That’s not accidental. That’s an artist building a visual language for a new era.

Fan reactions keep rolling in from across the globe. Her comments section is running hot. This isn’t quiet appreciation – it’s the energy of something landing exactly right.

“SOLO” was Jennie’s introduction to the solo stage. “Fallen Angel” is her announcing she’s got a whole show planned. The video is out. The numbers are talking. She already told you what to do.

Go watch it.

Megan Thee Stallion posted a boat-day photo on Instagram this Friday, captioning it “10 second glam on thee boat 🛥️” with no brand tags or product placements. She kept it entirely personal.

The Hot Girl Summer brand Megan has built is rooted in one core idea: confidence over effort. Ten seconds of glam before heading out on the water is that idea at its most literal. You don’t need a glam team or a two-hour routine to look great. The simplicity is kind of the whole message.

The post collected over 88,000 likes with no promotional campaign behind it. For a casual lifestyle photo unlinked to a music release or brand partnership, that’s a solid number. Beauty and lifestyle posts at this level often come with brand deals attached. This one didn’t.

She’s been one of hip-hop’s most talked-about names for years. “Hot Girl Summer” put her on the cultural map in 2019. The song featured Nicki Minaj and Ty Dolla $ign. The concept, a summer attitude built on self-confidence and good energy, spread far beyond the track itself.

The Beyoncé-assisted “Savage” remix followed in 2020 and hit number one in the United States. “Body” came out later that same year and gave her another major hit. Through that stretch, she showed she could sustain momentum across multiple collaborators and styles.

Megan graduated from Texas Southern University in 2021 with a degree in health administration. She was at the peak of her chart run at the time. She’s spoken openly about completing her degree as a personal commitment and has credited her late mother, Holly Thomas, as a driving force. Holly Thomas was also a rapper and passed away in March 2019.

She’s also talked about Houston’s influence on her music and her attitude. Houston has produced some of hip-hop’s most distinctive voices, and Megan counts herself as part of that tradition.

Megan has used her platform to talk about women’s confidence and self-care. Mental health has been part of that conversation for years. She’s been consistent about framing her brand as something that goes beyond the songs.

That mix of drive and personal groundedness carries into moments like this one. A five-word caption on a boat photo with no brand tags and no campaign captures something genuine.

Hot Girl Summer has been part of pop culture since 2019, and Megan’s been its most consistent voice. A boat-day post heading into the last weekend of August is perfectly in character.

Dua Lipa picked up a book, and it changed something in her.

The pop star and Service95 founder announced that Kaveh Akbar’s debut novel “Martyr!” is her September 2026 Service95 Book Club monthly read. This wasn’t a quick rec. Her announcement reads like someone passing along a book they haven’t quite finished processing yet.

“This novel is profound, sincere, regularly comedic and quite unlike anything I’ve ever read before,” Dua wrote on Instagram, signing off with a simple “Dua x.”

That’s a bold claim from someone who runs one of the more thoughtful celebrity book clubs around. Service95 launched in 2022 as Dua’s culture and lifestyle platform. The monthly reads have consistently leaned toward literature with real substance behind it. “Martyr!” fits that pattern. Then some.

The novel centers on Cyrus Shams, a young Iranian American described by Dua as “suicidally sad but desperate not to waste his suicide.” Heavy from page one. Cyrus is a recovering addict doing his best with sobriety. The ghost of his mother follows him everywhere. She died on Iran Air Flight 655, a civilian airliner shot down by the US Navy in 1988 during the Iran-Iraq War. Akbar doesn’t let that history fade quietly into the background. It’s the wound the whole novel lives inside.

Cyrus becomes consumed by the idea of martyrdom. He thinks about hunger strikers, about people who gave their lives for something larger than themselves. Then the novel throws him a curveball. He meets Orkideh, a terminally ill artist choosing to spend her final days on display inside the Brooklyn Museum. Living out a slow, public death in the name of art. The encounter reshapes everything Cyrus thought he understood about sacrifice.

“He begins to see the question of sacrifice through an entirely different lens,” Dua wrote.

For all its darkness, “Martyr!” isn’t a suffocating read. Dua was clear about that. Cyrus works as a medical actor, performing pain for money. Dua called it “good person drag.” Lisa Simpson shows up in his dream sequences. The book earns its absurdity.

“The book fizzes with chaotic energy and a thirst for life that is at odds with Cyrus’s obsession with death,” she wrote. “It’s also very funny.”

Kaveh Akbar is an Iranian American poet and novelist. “Martyr!” arrived in 2024 to wide critical praise. Dua’s endorsement puts it in front of a much larger audience. She wrote about it like it meant something personal. Service95 readers are in for something that sticks.

The full monthly read experience is available through the Service95 newsletter. A podcast discussion on “Martyr!” is also coming soon.

Adam Scott has been officially welcomed to “the royal court.”

Content creator Brittany Broski announced on Saturday that her Star Wars Super Fan #2 episode featuring Scott is now live on YouTube. The timing was no accident. The Whisper Man, Scott’s new Netflix thriller, starts streaming today.

Broski’s Instagram post made clear how much she enjoyed filming. “Without making this weird.. Lord Adam I have missed you ever since we filmed this,” she wrote. “Genuinely had the best time. You’re like a cousin to me.”

That’s not your typical celebrity collab post. Most of them read like PR copy. Broski’s sounds like a genuine message to a friend.

Part of the episode’s appeal is something making a comeback from the original series. The lightsaber segment from the first Star Wars Super Fan is back, and Scott got to be part of it this time. Broski pointed it out herself: “So glad we got to bring the lightsaber back out for Star Wars Super Fan #2.”

For anyone new to the format, Broski’s Star Wars Super Fan series puts celebrity guests through their paces as devoted Star Wars enthusiasts. The whole idea is to find out how deep the love for the franchise really goes. It’s a fun premise, and it sounds like Scott delivered.

Broski’s “like a cousin” comparison carries real weight. She’s not known for hollow praise, and the warmth in her post came through clearly.

The announcement hit 183,000 likes on Instagram. That’s a solid response for a YouTube episode promo, and it shows her audience was ready for this one.

The Whisper Man is a noticeably darker kind of role than what Scott is usually associated with. He built his name playing Ben Wyatt on Parks and Recreation, the long-running NBC comedy. He’s taken on darker material in recent years, and a Netflix thriller premiere is a significant platform for that.

Today is a nice double-feature for Scott. A new film drops on a major streaming platform, and a fun collab goes live on YouTube on the same afternoon. That’s a lot going on at once.

Broski has put in serious work building her YouTube channel into something people genuinely look forward to. She’s funny without overdoing it, and her enthusiasm for her guests feels real. The star treatment she gave Scott, complete with the “Lord Adam” title and royal court language, is very on-brand for her.

The full Star Wars Super Fan #2 episode with Adam Scott is on YouTube now. The Whisper Man is streaming on Netflix today.