Ayo, Kylie Jenner is not playing around this year. She’s on the August 2026 cover of Who What Wear, sitting down with writer Jonathan Van Meter for a real one. Talking Khy. Talking acting. Talking life. At 29, she’s got plenty to say.

Who What Wear set the stage with four words: “Mother. Daughter. Sister. Billionaire.” Then they noted she’s even “been a king and, now, a princess” – with an IYKYK tossed in at the end. Think about how many versions of Kylie the world has already seen. That framing hits different.

The quote that lands hardest is the one about growing up. “I feel like I lived such an adult life when I was young,” she told Van Meter. “I’m trying to make sure that I don’t have any regrets and to do brave things and give myself more opportunities or take advantage of the ones I have.”

That’s not a PR line. That’s somebody sitting with the weight of a life that moved too fast, actually reflecting on it out loud. She launched Kylie Cosmetics at 18. She was a mom at 20. None of that is typical. She’s talking about regrets now. She’s talking about brave choices. That says a lot about her headspace right now.

On the business side, Khy is front and center. Kylie launched the direct-to-consumer fashion label in 2023. The brand built early buzz with limited drops and a clean, direct aesthetic. Now she’s figuring out the next phase. She’s talking about it in a Who What Wear cover story. That’s not a quiet move. Bigger things are clearly coming for Khy.

Then there’s the acting thing. Kylie Jenner entering an acting era – yeah, that’s a headline by itself. The “princess” reference in the Who What Wear caption feels deliberate. It could be a cameo. It could be something bigger. Something is clearly in motion. She’s grown up on screen through years of reality TV. The jump to scripted work is a real challenge. But she’s got the resources, the team, and now the stated ambition to take real swings.

This cover also marks a real press moment. Kylie doesn’t sit down for long-form fashion magazine interviews all that often. The Who What Wear shoot brought together a full production team – photographer and director Aidan Zamiri, cinematographer James Beattie, stylists Rose Grandquist and Makkaroo. Hair by Iggy, makeup by Ariel, nails by Zola. That kind of creative investment says the story matters.

At 29, Kylie is not settling for being the youngest of the Kardashian-Jenner crew. She’s got her own brands and her own story. Now she’s mapping out what “brave” looks like on her terms. This feels like a declaration. New chapter. No regrets.

The full interview is available now on Who What Wear.

Ryan Reynolds posted a tribute on Instagram this Saturday for Pierce Thiot, a creative director and producer at Maximum Effort who has died. Reynolds described Thiot as “a shining light of creativity, kindness and hard work” and said the loss felt nearly impossible to put into words.

No cause of death was shared.

Thiot spent close to five years at Maximum Effort, the production and marketing company Reynolds co-founded. He worked on campaigns for DoorDash, L’Oreal, and Mint. He also handled creative work for the Michael J. Fox Foundation. He was behind the Beetlejuice Beetlejuice campaign and, most recently, the Coyote vs. Acme project. He also co-wrote National Geographic’s Underdogs series. That show took home an Emmy.

Maximum Effort has become one of the most talked-about marketing shops in Hollywood. Reynolds and his team built a reputation for campaigns with actual humor. The best ones make people forget they’re watching an ad. Thiot was in the middle of that work for nearly half a decade.

Thiot’s resume was stacked before Maximum Effort. He’d worked on Apple, Nike, and Gatorade campaigns. Coca-Cola was on the list too. Those are not small accounts. He also created “Will It Beard?” – a viral video series. It turned beard styling into something genuinely funny and oddly compelling. That kind of creative instinct doesn’t show up everywhere.

Reynolds went beyond the credits in his tribute. He got personal. “He was generous with his time and love. He was funny as hell. He gave the best hugs,” Reynolds wrote.

That last line says a lot. Reynolds runs one of the sharpest creative operations in the entertainment business. He could have kept it professional and brief. He chose to write about hugs instead. That’s a personal choice. It means someone made that kind of impression on you as a whole person, not just as a coworker.

“We adored and admired Pierce,” Reynolds also wrote. “It is impossible to imagine the world, let alone our company, without him.”

Reynolds made a point to name Thiot’s longtime creative partner, Kathleen Swanson. Swanson and Thiot had worked together for over a decade. Their history went well back before Maximum Effort.

Thiot is survived by his wife Stacy, his children Adelaide and Jackson, and Swanson.

The tribute drew close to 63,000 likes on Instagram. For a post honoring someone behind the scenes rather than a household name, that number reflects real reach. Most people had probably experienced Thiot’s work at some point. They just didn’t know it was his.

The creative community is feeling this one. Thiot spent years helping build some of the most inventive work in entertainment marketing. Reynolds’ tribute makes it clear: Thiot was as remembered for who he was as for what he made.

Jennie Kim dropped her “Fallen Angel” music video on Saturday, and the culture moved accordingly. The BLACKPINK member posted the announcement on Instagram with three wing emojis. Her name carries like that for a reason. She didn’t need a long speech – just this: “my fallen angel music video is OUT 🪽🪽🪽 link in bio! go watch nowwwwwww.”

The numbers told the rest of the story. Nearly 1.85 million likes hit that single post. That’s not a slow trickle or a lucky algorithm moment. That’s a fanbase locked in and ready to move. She said go. They went.

This is Jennie making a real play. She’s been building something. “Fallen Angel” looks like the payoff.

Comments flooded in from every region with a K-pop audience. At this point, that’s basically everywhere. Her mentions turned into a whole event. The energy wasn’t routine fan support – it was full activation.

The wings emoji branding is a calculated move. Jennie didn’t just name the song “Fallen Angel” and call it a day. She put the 🪽 in the caption three times and built visual consistency right from the announcement. An artist doing that at the caption level is operating with a full vision, not just dropping content.

Her solo run has real roots. “SOLO” in 2018 gave her a lane of her own outside of the group. It charted globally and proved Jennie had real range as a solo act. That foundation has been growing ever since.

BLACKPINK has cycled through hiatuses and collective projects over the years, but Jennie never stopped making moves. Fashion work, brand partnerships, editorial presence – she kept her name active across multiple worlds. Other artists coasted. She didn’t. She posted that wing emoji on Saturday to an audience already waiting, phones in hand.

What stands out about this rollout is the restraint. No extended teaser campaign, no week of preview clips flooding timelines. She made the announcement, dropped the link, and let the video carry the weight. That quiet confidence comes from a specific place – you make something hard, and you know it. With nearly two million likes on the announcement alone, “Fallen Angel” clearly delivered.

The 🪽 visual gives this project a clean signature right out the gate. Branding shorthand like that sticks. You clock the emoji, you know exactly what it refers to. That’s not accidental. That’s an artist building a visual language for a new era.

Fan reactions keep rolling in from across the globe. Her comments section is running hot. This isn’t quiet appreciation – it’s the energy of something landing exactly right.

“SOLO” was Jennie’s introduction to the solo stage. “Fallen Angel” is her announcing she’s got a whole show planned. The video is out. The numbers are talking. She already told you what to do.

Go watch it.